Vanesa Tatarsky embarked on her advertising career at an early age, also showcasing her prowess in the perfume industry. She played significant roles in acclaimed telenovelas and commercials throughout Latin America. Her foray into the world of perfumes began at the duty-free shop of Ezeiza International Airport in Argentina, where she held the position of Counter Manager for esteemed brands such as Hermès, Bvlgari, Tous, and Estée Lauder.

After living in various countries to hone her skills and immerse herself in different cultures, Vanesa returned to Argentina, teaming up with the brand Halloween to work in duty-free shops across Argentina and Uruguay. Her keen sense for spotting new trends and opportunities led her to Euroluxe, a company that originated in America and grew to multinational stature. As the Manager for the Southern Cone, Vanesa crossed borders, positioning products in duty-free outlets, and serving as the official trainer for the Italian brand Carrera Parfums throughout Latin America. She shared her extensive knowledge of perfumery with sales leaders in each country.

After two years and thousands of miles traveled, she was promoted to the role of Global Marketing Director. Under her leadership, she managed a portfolio of over ten brands, crafting branding strategies and content for licenses like Carrera Parfums and Sweet Years. In the advertising realm, her most notable global contribution was the campaign for the launch of Original Black and Original White by Carrera Parfums, setting a benchmark in the brand’s communication and elevating its global significance.

After dedicating nearly five years to this endeavor, Vanesa founded Claptones, a creative firm dedicated to building identities, brands, and packaging with a holistic approach, from idea conception to its fruition. As Creative Director, Vanesa breathes life, meaning, and emotion into every project. Each endeavor is regarded as a masterpiece, and with the aid of the latest technologies, she and her team ensure that every project surpasses client expectations.

Today, Claptones represents the culmination of over 18 years of passion and experience. Vanesa has masterfully blended her two loves: advertising/communication and perfumery, providing innovative and effective solutions. Throughout her journey, numerous brands have placed their trust in the creativity and proactiveness that characterize Vanesa and her team at Claptones.